MKGGC2444 International Marketing
"This unit provides strategic insight into the specific field of sports event marketing. The unit begins by detailing the commercial and social role of sports events. In order to successfully fulfill these roles, an event manager must strive to satisfy their markets' needs, and so the unit explores the specific methods used to understand these needs. Having determined the needs of their customers, the event organiser then sets about satisfying them using the sports marketing mix. And because the way in which this mix is applied is influenced by external factors, the unit concludes by examining the market forces shaping the future of sports event marketing. "
Commonwealth supported place (CSP)
A CSP is subsidised by the Australian Government and students pay a contribution amount. Each unit is classified into a band, depending on the study area of the unit (this discipline may be different from the study area of your course).
2025 contribution amount* $2,124
2025 grandfathered contribution amount* $1,663
Grandfathered contribution amount - if you are a continuing student, who commenced your course before 1 January 2021, you will continue paying the same amount as you would have, had legislative reforms not been implemented, for any units that would otherwise have an increased student contribution amount.
* For Clinical Psychology & Professional Pathways bands the unit fee amount is determined by accredited courses. Students in Postgraduate Clinical Psychology, Professional Pathway Psychology or Professional Pathway Social Work accredited courses should refer to the information below.