BUMKT6904 Marketing Service Organisations
Today, and in the foreseeable future, the world economy will increasingly be dominated by the growth of services. This is primarily due to the increasing importance and share of the service sector in the economies of most developed and developing countries. The growth of the service sector has long been considered as indicative of a country's economic progress. This course covers the services marketing environment, the importance of services and the way in which services are classified. It will also cover the implementation of service marketing strategies, including the marketing mix, delivery frameworks and the importance of a customer focus.
Commonwealth Supported Place (CSP) unit fee
A Commonwealth Supported Place (CSP) is one that is subsidised by the Australian Government, which means students only pay the student contribution amount of the tuition fee. CSPs are only available to eligible domestic students.
The student contribution amount depends on the unit and how much funding the Government provides. Each unit is classified into a band based on its discipline (which may be different to your overall course discipline).
2025 student contribution amount: $2,124
2025 grandfathered student contribution amount (for students who commenced before 1 Jan 2021*): $1,663
* If you are a continuing student (who commenced your course before 1 January 2021) you will continue paying the same amount as you would have, had legislative reforms not been implemented for any units that would otherwise have an increased student contribution amount.