BUMKT1503 E-MARKETING
"This course explores the important concepts of electronic marketing, which will be considered within the framework of the marketing function and its influence on total business function. Within eMarketing, the student will explore strategic marketing issues related to the use of e-commerce solutions for both business-to-business (B2B) and business-to-consumer (B2C). The course uses a blended learning approach, and many aspects of the course will be conducted through the digital channels being considered. Students are expected to engage with a wide range of digital platforms, and consider the benefits of both using and integrating a transmedia approach to electronic/digital Marketing. "
Commonwealth Supported Place (CSP) unit fee
A Commonwealth Supported Place (CSP) is one that is subsidised by the Australian Government, which means students only pay the student contribution amount of the tuition fee. CSPs are only available to eligible domestic students.
The student contribution amount depends on the unit and how much funding the Government provides. Each unit is classified into a band based on its discipline (which may be different to your overall course discipline).
2025 student contribution amount: $2,124
2025 grandfathered student contribution amount (for students who commenced before 1 Jan 2021*): $1,663
* If you are a continuing student (who commenced your course before 1 January 2021) you will continue paying the same amount as you would have, had legislative reforms not been implemented for any units that would otherwise have an increased student contribution amount.