Applied Services Marketing | Federation University

BSMAN3010 Applied Services Marketing

This course aims to provide an introduction to the application of marketing theory for service-oriented organisations. On completion of this course, students should be able to recognise how the distinctive characteristics of services marketing can help businesses deliver customer satisfaction. They should understand the factors that influence customer expectations and perceptions of service, and how services marketing can be used to deliver an integrated organisational customer focus. Students are required to critically analyse organisational marketing strategies, evaluate the service industry environment from a marketing perspective and analyse organisational service quality. Students are also required to demonstrate professional report writing skills in the presentation of market research, marketing analysis or strategic marketing planning.

Commonwealth supported place (CSP)

A CSP is subsidised by the Australian Government and students pay a contribution amount. Each unit is classified into a band, depending on the study area of the unit (this discipline may be different from the study area of your course).

2025 contribution amount* $2,124
2025 grandfathered contribution amount^ $1,663

^ If you are a continuing student who commenced your course before 1 January 2021, you will continue paying the same amount as you would have, had legislative reforms not been implemented, for any units that would otherwise have an increased student contribution amount.

* For Psychology and Social Work bands the unit fee amount is determined by accredited courses. Students in Postgraduate Clinical Psychology, Professional Pathway Psychology or Professional Pathway Social Work accredited courses should refer to the information below.

Domestic full fee–paying places

A domestic full fee–paying place is one that isn’t subsidised by the Australian Government. These places are offered to postgraduate students or those who are ineligible for a CSP. Domestic postgraduate tuition fees are course-based annual fees, which means individual unit fees vary according to the degree. To find out more about domestic tuition fees and view the relevant fee schedule visit our fees website.

International full fee–paying places

International tuition fees are course-based annual fees and the unit fee you pay will vary according to the degree you are studying. To find out more about international tuition fees and view the relevant fee schedule visit our fees website.

Course or unit outline