Applied Sport Marketing | Federation University

ISMAN3002 Applied Sport Marketing

This unit uses real-life scenarios to support an active learning approach where students are expected to research and apply marketing theoretical concepts within an international or national sports landscape. This unit aims to develop students understanding of how to apply knowledge in the planning, implementation, and evaluation of marketing plans. Students will explore contemporary marketing trends in consumer profiling and behaviours of target markets in the context of the real-life scenario. They will conduct marketing analysis to inform a contemporary digital marketing plan for the real-life scenario with a focus on the analysis of external and internal influences on the marketplace, roles of key stakeholders, competitors and value creation opportunities. Students will identify the target market and market segmentation strategies, branding strategies, marketing opportunities and distribution channels for the digital economy.

Commonwealth supported place (CSP)

A CSP is subsidised by the Australian Government and students pay a contribution amount. Each unit is classified into a band, depending on the study area of the unit (this discipline may be different from the study area of your course).

2026 contribution amount* $2,175
2026 grandfathered contribution amount^ $1,703

^ If you are a continuing student who commenced your course before 1 January 2021, you will continue paying the same amount as you would have, had legislative reforms not been implemented, for any units that would otherwise have an increased student contribution amount.

* For Psychology and Social Work bands the unit fee amount is determined by accredited courses. Students in Postgraduate Clinical Psychology, Professional Pathway Psychology or Professional Pathway Social Work accredited courses should refer to the information below.

Domestic full fee–paying places

A domestic full fee–paying place is one that isn’t subsidised by the Australian Government. These places are offered to postgraduate students or those who are ineligible for a CSP. Domestic postgraduate tuition fees are course-based annual fees, which means individual unit fees vary according to the degree. To find out more about domestic tuition fees and view the relevant fee schedule visit our fees website.

International full fee–paying places

International tuition fees are course-based annual fees and the unit fee you pay will vary according to the degree you are studying. To find out more about international tuition fees and view the relevant fee schedule visit our fees website.

Course or unit outline