ISMAN2009 Evidence and Data Analytics fo

This unit introduces students to the foundational principles of evidence, research methods and data analytics as they apply to the sport management industry. Students will develop an understanding of both qualitative and quantitative research paradigms, including research design, ethical considerations, and basic statistical analysis. Building on this foundation, the unit also introduces students to analytical frameworks used in sport organisations to collect, prepare, analyse and interpret real-world data.Students will explore how research and data analytics support decision-making across key areas of sport management such as sport marketing, sponsorship, governance, participation, customer relationship management, sport events, facilities, and fan engagement. Through practical tasks, students will collect, analyse, visualise, and report data to reveal patterns, trends, and behaviours relevant to sport contexts. The unit emphasises effective communication of findings to stakeholders and aims to build students¿ competencies in research, evaluation, and evidence-based decision-making essential for contemporary sport management practice.

Course or unit outline

Credit points

EFTSL

0.125

Band

Band 3

Field of Education

Business and Management, n.e.c. (080399)

Commonwealth supported place (CSP)

A CSP is subsidised by the Australian Government and students pay a contribution amount. Each unit is classified into a band, depending on the study area of the unit (this discipline may be different from the study area of your course).

2026 contribution amount* $1,695
2026 grandfathered contribution amount^ $1,695

^ If you are a continuing student who commenced your course before 1 January 2021, you will continue paying the same amount as you would have, had legislative reforms not been implemented, for any units that would otherwise have an increased student contribution amount.

* For Psychology and Social Work bands the unit fee amount is determined by accredited courses. Students in Postgraduate Clinical Psychology, Professional Pathway Psychology or Professional Pathway Social Work accredited courses should refer to the information below.

Domestic full fee–paying places

A domestic full fee–paying place is one that isn’t subsidised by the Australian Government. These places are offered to postgraduate students or those who are ineligible for a CSP. Domestic postgraduate tuition fees are course-based annual fees, which means individual unit fees vary according to the degree. Find our more about domestic tuition fees and view the relevant fee schedule.

International full fee–paying places

International tuition fees are course-based annual fees and the unit fee you pay will vary according to the degree you are studying. Find out more about international tuition fees and view the relevant fee schedule.

Course or unit outline