ISMAN2005 Digital Media Marketing
This unit focuses on the digital marketing environment for global sport (international and national federations and the professional sport sector). This unit aims to provide students with the knowledge and skills to develop a creative and engaging digital marketing campaign for sport informed by key theories and practices. It explores aspects of new digital marketing environment including digital marketing analytics, search engine optimisation, social media marketing and the capabilities of new digital technology. This unit will enable students to develop transferable skills that will prove invaluable for international and national sport federations that rely on digital communication and are undergoing frequent technological innovation.
Commonwealth Supported Place (CSP) unit fee
A Commonwealth Supported Place (CSP) is one that is subsidised by the Australian Government, which means students only pay the student contribution amount of the tuition fee. CSPs are only available to eligible domestic students.
The student contribution amount depends on the unit and how much funding the Government provides. Each unit is classified into a band based on its discipline (which may be different to your overall course discipline).
2025 student contribution amount: $2,124
2025 grandfathered student contribution amount (for students who commenced before 1 Jan 2021*): $2,124
* If you are a continuing student (who commenced your course before 1 January 2021) you will continue paying the same amount as you would have, had legislative reforms not been implemented for any units that would otherwise have an increased student contribution amount.