ISMAN2005 Digital Media Marketing
This unit focuses on the digital marketing environment for global sport (international and national federations and the professional sport sector). This unit aims to provide students with the knowledge and skills to develop a creative and engaging digital marketing campaign for sport informed by key theories and practices. It explores aspects of new digital marketing environment including digital marketing analytics, search engine optimisation, social media marketing and the capabilities of new digital technology. This unit will enable students to develop transferable skills that will prove invaluable for international and national sport federations that rely on digital communication and are undergoing frequent technological innovation.
Commonwealth supported place (CSP)
A CSP is subsidised by the Australian Government and students pay a contribution amount. Each unit is classified into a band, depending on the study area of the unit (this discipline may be different from the study area of your course).
2025 contribution amount* $2,124
2025 grandfathered contribution amount* $2,124
Grandfathered contribution amount - if you are a continuing student, who commenced your course before 1 January 2021, you will continue paying the same amount as you would have, had legislative reforms not been implemented, for any units that would otherwise have an increased student contribution amount.
* For Clinical Psychology & Professional Pathways bands the unit fee amount is determined by accredited courses. Students in Postgraduate Clinical Psychology, Professional Pathway Psychology or Professional Pathway Social Work accredited courses should refer to the information below.
