ISMAN1005 Introduction to Sport Marketing
This unit introduces students to the fundamental marketing principles and strategies applied to sport-specifc marketing contexts. Through case studies, the unit will explore how to plan, implement and evaluate sport marketing strategies for international and national sport organizations. Students will recognise the characteristics and behaviours of sport consumers, identify sport marketing opportunities, generate sport marketing objectives, and devise and evaluate marketing activities for sport services and products. The value of sponsorship, partnerships and dynamic ticket pricing, along with the unique aspects of professional sport fandom and loyalty will be covered.
Commonwealth Supported Place (CSP) unit fee
A Commonwealth Supported Place (CSP) is one that is subsidised by the Australian Government, which means students only pay the student contribution amount of the tuition fee. CSPs are only available to eligible domestic students.
The student contribution amount depends on the unit and how much funding the Government provides. Each unit is classified into a band based on its discipline (which may be different to your overall course discipline).
2025 student contribution amount: $2,124
2025 grandfathered student contribution amount (for students who commenced before 1 Jan 2021*): $1,663
* If you are a continuing student (who commenced your course before 1 January 2021) you will continue paying the same amount as you would have, had legislative reforms not been implemented for any units that would otherwise have an increased student contribution amount.