GPMKT1501 Introduction to Marketing
This unit introduces students to the basic principles and practices of marketing. On completion of this course, students should be able to understand the marketing environment and how consumers behave in it. This course has been designed to incorporate additional learning to support students' acadmic and study skill development. Students will also be exposed to the foundations of marketing research and the marketing mix. Here students will have the opportunity to explore areas such as product development, distribution, pricing concepts and promotion. Bringing these elements together, students will learn about the importance of marketing strategy and planning.
Commonwealth supported place (CSP)
A CSP is subsidised by the Australian Government and students pay a contribution amount. Each unit is classified into a band, depending on the study area of the unit (this discipline may be different from the study area of your course).
2025 contribution amount* $2,124
2025 grandfathered contribution amount^ $2,124