BUMKT5922 Competitive Analysis
This is an elective course of the MBA program and addresses key issues that underpin how organisations, listed, private, governmental and not-for-profit, make decisions relating to two key areas of management decision making the choice of industry and the ways they develop and maintain a sustainable competitive advantage. The course draws on core business management theories, principles and approaches in an applied context. This course covers many key areas of business analysis, including the macro-environment, industries and firms. A range of analytical frameworks and approaches form a core component of this course. The learning from this course has application across many other areas of the MBA program, e.g. marketing, strategic management, entrepreneurship.
Commonwealth supported place (CSP)
A CSP is subsidised by the Australian Government and students pay a contribution amount. Each unit is classified into a band, depending on the study area of the unit (this discipline may be different from the study area of your course).
2026 contribution amount* $2,175
2026 grandfathered contribution amount^ $1,703