BUMKT5901 MARKETING
Students will develop an understanding of marketing concepts applied to both business and non-business situations, and marketing systems and the role of marketing within the firm and the economy. Development of the marketing philosophy, market segmentation, target markets, consumer behaviour, life cycle concepts, market research, sales forecasting will be considered. The market mix, variables and policies, marketing programs and control of marketing effort, analytical techniques for improved marketing decisions will also be considered.
Commonwealth supported place (CSP)
A CSP is subsidised by the Australian Government and students pay a contribution amount. Each unit is classified into a band, depending on the study area of the unit (this discipline may be different from the study area of your course).
2025 contribution amount* $2,124
2025 grandfathered contribution amount* $1,663
Grandfathered contribution amount - if you are a continuing student, who commenced your course before 1 January 2021, you will continue paying the same amount as you would have, had legislative reforms not been implemented, for any units that would otherwise have an increased student contribution amount.
* For Clinical Psychology & Professional Pathways bands the unit fee amount is determined by accredited courses. Students in Postgraduate Clinical Psychology, Professional Pathway Psychology or Professional Pathway Social Work accredited courses should refer to the information below.
