BUMKT3706 Product Management
Product management is a core sub-function of Marketing. Product managers have the broad responsibility of managing a portfolio of products or services on a day-to-day basis, continuously researching customers, competitors and market trends to identify growth opportunities, developing new products and services to underpin an organisation's future economic performance, and designing marketing and promotional campaigns to build brand and customer equity. A product manager collaborates with other Marketing sub-functions such as Advertising, Market Research and Sales Management, and with other management functions such as Finance, Human Resources, Research and Development and Production to ensure that goals and objectives for the product portfolio and individual products are achieved. A product manager requires broad marketing and finance skills, a deep understanding of consumer behaviour, marketing research and the new product development process, and the ability to communicate and work collaboratively with multiple internal and external parties.
Commonwealth Supported Place (CSP) unit fee
A Commonwealth Supported Place (CSP) is one that is subsidised by the Australian Government, which means students only pay the student contribution amount of the tuition fee. CSPs are only available to eligible domestic students.
The student contribution amount depends on the unit and how much funding the Government provides. Each unit is classified into a band based on its discipline (which may be different to your overall course discipline).
2025 student contribution amount: $2,124
2025 grandfathered student contribution amount (for students who commenced before 1 Jan 2021*): $1,663
* If you are a continuing student (who commenced your course before 1 January 2021) you will continue paying the same amount as you would have, had legislative reforms not been implemented for any units that would otherwise have an increased student contribution amount.
