BUMKT2604 Social Media Marketing
This course will introduce the concepts of Social Media Marketing and its history and development, allowing students to study the issues surrounding the introduction of Social Media and the impact it has had on the way in which business is done. Content includes: Origins of Social Media, key platforms, building relationships, ethical considerations, and analytics. Students will develop their own professional practice through a range of social media activities. At the end of the course students will be able to analyse, deliver and evaluate innovative social media marketing projects.
Commonwealth Supported Place (CSP) unit fee
A Commonwealth Supported Place (CSP) is one that is subsidised by the Australian Government, which means students only pay the student contribution amount of the tuition fee. CSPs are only available to eligible domestic students.
The student contribution amount depends on the unit and how much funding the Government provides. Each unit is classified into a band based on its discipline (which may be different to your overall course discipline).
2025 student contribution amount: $2,124
2025 grandfathered student contribution amount (for students who commenced before 1 Jan 2021*): $1,663
* If you are a continuing student (who commenced your course before 1 January 2021) you will continue paying the same amount as you would have, had legislative reforms not been implemented for any units that would otherwise have an increased student contribution amount.