BUMKT2601 Services Marketing
This course aims to introduce students to the service industry and the application of marketing to services. Services now represent a dominant portion of advanced economies, and most new jobs are generated by services. Powerful forces are transforming service markets, and reshaping demand, supply, the competitive landscape, and consumer's choice, including decision making. This course addresses the essential nature of services and the role of service quality, including a focus on the role of employees in service delivery.
Commonwealth Supported Place (CSP) unit fee
A Commonwealth Supported Place (CSP) is one that is subsidised by the Australian Government, which means students only pay the student contribution amount of the tuition fee. CSPs are only available to eligible domestic students.
The student contribution amount depends on the unit and how much funding the Government provides. Each unit is classified into a band based on its discipline (which may be different to your overall course discipline).
2025 student contribution amount: $2,124
2025 grandfathered student contribution amount (for students who commenced before 1 Jan 2021*): $1,663
* If you are a continuing student (who commenced your course before 1 January 2021) you will continue paying the same amount as you would have, had legislative reforms not been implemented for any units that would otherwise have an increased student contribution amount.