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BSMAN2003 INTRODUCTION TO MARKETING

This course introduces students to the basic principles and practices of marketing and marketing planning processes. On completion of this course, student should be able to understand the marketing environment and how consumers behave in it. Students will also be exposed to the foundations of marketing research and the marketing mix. Here student will have the opportunity to explore areas such as product development, distribution, pricing concepts and promotion. Bringing these elements together, students will learn about the importance of marketing strategy and planning. This course provides the foundation knowledge and skills for all other marketing courses.

Course or unit outline
Credit points
15
EFTSL
0.125
Band
Band4(GF3)

Commonwealth Supported Place (CSP) unit fee

A Commonwealth Supported Place (CSP) is one that is subsidised by the Australian Government, which means students only pay the student contribution amount of the tuition fee. CSPs are only available to eligible domestic students.

The student contribution amount depends on the unit and how much funding the Government provides. Each unit is classified into a band based on its discipline (which may be different to your overall course discipline).   

2025 student contribution amount: $2,124


2025 grandfathered student contribution amount (for students who commenced before 1 Jan 2021*): $1,663

* If you are a continuing student (who commenced your course before 1 January 2021) you will continue paying the same amount as you would have, had legislative reforms not been implemented for any units that would otherwise have an increased student contribution amount.

Clinical Psychology & Professional Pathways 

For Clinical Psychology & Professional Pathways bands, the student contribution amount is determined by the accredited course. Visit our CSP page for further information, including a list of accredited courses. Students not studying in an accredited course will pay the fees listed above. 

Domestic full fee–paying places

A domestic full fee–paying place is one that isn’t subsidised by the Australian Government. These places are offered to postgraduate students or those who are ineligible for a CSP. Domestic postgraduate tuition fees are course-based annual fees, which means individual unit fees vary according to the degree. To find out more about domestic tuition fees and view the relevant fee schedule visit our fees website. 

International full fee–paying places

International tuition fees are course-based annual fees and the unit fee you pay will vary according to the degree you are studying. To find out more about international tuition fees and view the relevant fee schedule visit our fees website. 
Course or unit outline