BSMAN2002 INTRODUCTION TO STRATEGIC PLANNING
"This course has been designed to introduce students to the fundamentals of strategic planning. It will examine strategic planning terminology, concepts and processes; analysis and interpretation of relevant markets; capability assessment of the organisation; existing and potential competitors and allies. Students will develop strategic plans based on understanding key strategic planning concepts, techniques and formats and legal and ethical frameworks. Students will develop organisational vision and mission statements. Students will undertake the analysis and evaluation of global and domestic political, economic, social and technological developments affecting the business environment and will apply well known techniques and methodologies to the assessment of internal organisational capability and external competitive forces. Students will research and develop a strategic plan for a new product."
Commonwealth supported place (CSP)
A CSP is subsidised by the Australian Government and students pay a contribution amount. Each unit is classified into a band, depending on the study area of the unit (this discipline may be different from the study area of your course).
2026 contribution amount* $2,175
2026 grandfathered contribution amount^ $1,703