SCBFN2004 Management & Marketing

This unit provides an integrated foundation in marketing and management principles for undergraduate students in Food and Nutrition seeking to establish and manage sole trader enterprises within the food, health, and nutrition sectors. The unit adopts an applied, interdisciplinary approach, linking core business concepts with food and nutrition contexts such as personalised nutrition services, catering, food product development, health-focused retailing, and digital food entrepreneurship.Students will examine fundamental theories of marketing (market orientation, consumer behaviour, segmentation, positioning, and marketing mix) alongside key management concepts (planning, organising, leading, and controlling). Emphasis is placed on small business and sole trader environments, including resource constraints, regulatory considerations, ethical practice, and sustainability. Through applied case studies, simulations, and project-based assessments, students will develop the capacity to translate theoretical knowledge into actionable business strategies, enabling informed decision-making, effective market engagement, and sustainable enterprise management in real-world food and nutrition ventures.

Course or unit outline

Credit points

EFTSL

0.125

Band

Band 3

Field of Education

Business and Management, n.e.c. (080399)

Commonwealth supported place (CSP)

A CSP is subsidised by the Australian Government and students pay a contribution amount. Each unit is classified into a band, depending on the study area of the unit (this discipline may be different from the study area of your course).

2026 contribution amount* $1,695
2026 grandfathered contribution amount^ $1,695

^ If you are a continuing student who commenced your course before 1 January 2021, you will continue paying the same amount as you would have, had legislative reforms not been implemented, for any units that would otherwise have an increased student contribution amount.

* For Psychology and Social Work bands the unit fee amount is determined by accredited courses. Students in Postgraduate Clinical Psychology, Professional Pathway Psychology or Professional Pathway Social Work accredited courses should refer to the information below.

Domestic full fee–paying places

A domestic full fee–paying place is one that isn’t subsidised by the Australian Government. These places are offered to postgraduate students or those who are ineligible for a CSP. Domestic postgraduate tuition fees are course-based annual fees, which means individual unit fees vary according to the degree. To find out more about domestic tuition fees and view the relevant fee schedule visit our fees website.

International full fee–paying places

International tuition fees are course-based annual fees and the unit fee you pay will vary according to the degree you are studying. To find out more about international tuition fees and view the relevant fee schedule visit our fees website.

Course or unit outline