BUMKT3706 Product Management
Product management is a core sub-function of Marketing. Product managers have the broad responsibility of managing a portfolio of products or services on a day-to-day basis, continuously researching customers, competitors and market trends to identify growth opportunities, developing new products and services to underpin an organisation's future economic performance, and designing marketing and promotional campaigns to build brand and customer equity. A product manager collaborates with other Marketing sub-functions such as Advertising, Market Research and Sales Management, and with other management functions such as Finance, Human Resources, Research and Development and Production to ensure that goals and objectives for the product portfolio and individual products are achieved. A product manager requires broad marketing and finance skills, a deep understanding of consumer behaviour, marketing research and the new product development process, and the ability to communicate and work collaboratively with multiple internal and external parties.
Commonwealth supported place (CSP)
A CSP is subsidised by the Australian Government and students pay a contribution amount. Each unit is classified into a band, depending on the study area of the unit (this discipline may be different from the study area of your course).
2026 contribution amount* $2,175
2026 grandfathered contribution amount^ $1,703
