BUMKT3705 International Marketing
International Marketing further develops the foundation marketing principles by discussing them in an international (global) context. It will identify and allow students to investigate the special characteristics of the international marketplace, and explore the key forces that shape international business. International Marketing will enable students to analyse foreign markets in order to determine the relative attractiveness of a market vis a vis other potential destinations for products and/or services. Various options for market entry will then be considered. This course will consider the implementation of international marketing strategies via marketing mix considerations, with particular regard for cultural, legal and regulatory considerations. As global trade continues to grow dramatically, so understanding and skills pertaining to International Marketing become even more relevant and sought-after across a range of organisations and industries. International Marketing aims to foster the development of business acumen and skills through its emphasis on authentic 'real world' tasks.
Commonwealth supported place (CSP)
A CSP is subsidised by the Australian Government and students pay a contribution amount. Each unit is classified into a band, depending on the study area of the unit (this discipline may be different from the study area of your course).
2025 contribution amount* $2,124
2025 grandfathered contribution amount* $1,663
Grandfathered contribution amount - if you are a continuing student, who commenced your course before 1 January 2021, you will continue paying the same amount as you would have, had legislative reforms not been implemented, for any units that would otherwise have an increased student contribution amount.
* For Clinical Psychology & Professional Pathways bands the unit fee amount is determined by accredited courses. Students in Postgraduate Clinical Psychology, Professional Pathway Psychology or Professional Pathway Social Work accredited courses should refer to the information below.
