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BUMKT3205 Social media marketing

In an age where connectivity defines our interactions, businesses and marketers alike are navigating the everevolving landscape of social media. This dynamic unit is designed to equip students with the insights and skills needed to thrive in a digital ecosystem. Just as the web and online transactions revolutionised sectors of the global economy, social media has emerged as a transformative force in modern marketing. This unit looks beyond traditional approaches of marketing, inviting critical analysis of both traditional and contemporary views of marketing in light of these technological advancements. We explore how marketers can harness the power of social platforms to understand, engage, and deliver value to today's social consumers. From understanding the intricacies of the social media environment to delving into ethical considerations, content creation, and marketing strategy, this unit offers a comprehensive exploration of the discipline. It dissects network structures, group influences, and community dynamics, shedding light on how brands can navigate and leverage these interconnected spaces. Through a blend of theory and practical application, it delves into the nuances of social publishing, entertainment, commerce, and analytics, equipping students with the required skills and knowledge to succeed in the social media marketing landscape.

Credit points
15
EFTSL
0.125
Band
Band4(GF3)

Commonwealth Supported Place (CSP) unit fee

A Commonwealth Supported Place (CSP) is one that is subsidised by the Australian Government, which means students only pay the student contribution amount of the tuition fee. CSPs are only available to eligible domestic students.

The student contribution amount depends on the unit and how much funding the Government provides. Each unit is classified into a band based on its discipline (which may be different to your overall course discipline).   

2025 student contribution amount: $2,124


2025 grandfathered student contribution amount (for students who commenced before 1 Jan 2021*): $1,663

* If you are a continuing student (who commenced your course before 1 January 2021) you will continue paying the same amount as you would have, had legislative reforms not been implemented for any units that would otherwise have an increased student contribution amount.

Clinical Psychology & Professional Pathways 

For Clinical Psychology & Professional Pathways bands, the student contribution amount is determined by the accredited course. Visit our CSP page for further information, including a list of accredited courses. Students not studying in an accredited course will pay the fees listed above. 

Domestic full fee–paying places

A domestic full fee–paying place is one that isn’t subsidised by the Australian Government. These places are offered to postgraduate students or those who are ineligible for a CSP. Domestic postgraduate tuition fees are course-based annual fees, which means individual unit fees vary according to the degree. To find out more about domestic tuition fees and view the relevant fee schedule visit our fees website. 

International full fee–paying places

International tuition fees are course-based annual fees and the unit fee you pay will vary according to the degree you are studying. To find out more about international tuition fees and view the relevant fee schedule visit our fees website