BUMKT2602 Consumer Behaviour
This unit enables students to undertake a detailed study of personal and group consumer behaviour, their determinants and implications for marketing strategy. Content: consumer decision-making processes and types of decision-making situations; internal influences on behaviour as they apply to the consumption process; external influences on behaviour and the role of the marketplace in the socio-political system; consumer (individual and group) purchase and consumption behaviour; consumer market analysis and trends including the personal and group behaviour patterns in the Australian marketing environment; marketing stimuli and strategies in relation to consumer behaviour; market segmentation, product positioning, marketing communications, store choice and shopping behaviour, price and salesperson influences.
Commonwealth Supported Place (CSP) unit fee
A Commonwealth Supported Place (CSP) is one that is subsidised by the Australian Government, which means students only pay the student contribution amount of the tuition fee. CSPs are only available to eligible domestic students.
The student contribution amount depends on the unit and how much funding the Government provides. Each unit is classified into a band based on its discipline (which may be different to your overall course discipline).
2025 student contribution amount: $2,124
2025 grandfathered student contribution amount (for students who commenced before 1 Jan 2021*): $1,663
* If you are a continuing student (who commenced your course before 1 January 2021) you will continue paying the same amount as you would have, had legislative reforms not been implemented for any units that would otherwise have an increased student contribution amount.