BUMKT2602 Consumer Behaviour
This unit enables students to undertake a detailed study of personal and group consumer behaviour, their determinants and implications for marketing strategy. Content: consumer decision-making processes and types of decision-making situations; internal influences on behaviour as they apply to the consumption process; external influences on behaviour and the role of the marketplace in the socio-political system; consumer (individual and group) purchase and consumption behaviour; consumer market analysis and trends including the personal and group behaviour patterns in the Australian marketing environment; marketing stimuli and strategies in relation to consumer behaviour; market segmentation, product positioning, marketing communications, store choice and shopping behaviour, price and salesperson influences.
Commonwealth supported place (CSP)
A CSP is subsidised by the Australian Government and students pay a contribution amount. Each unit is classified into a band, depending on the study area of the unit (this discipline may be different from the study area of your course).
2025 contribution amount* $2,124
2025 grandfathered contribution amount* $1,663
Grandfathered contribution amount - if you are a continuing student, who commenced your course before 1 January 2021, you will continue paying the same amount as you would have, had legislative reforms not been implemented, for any units that would otherwise have an increased student contribution amount.
* For Clinical Psychology & Professional Pathways bands the unit fee amount is determined by accredited courses. Students in Postgraduate Clinical Psychology, Professional Pathway Psychology or Professional Pathway Social Work accredited courses should refer to the information below.
