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BUMKT2601 Services Marketing

This course aims to introduce students to the service industry and the application of marketing to services. Services now represent a dominant portion of advanced economies, and most new jobs are generated by services. Powerful forces are transforming service markets, and reshaping demand, supply, the competitive landscape, and consumer's choice, including decision making. This course addresses the essential nature of services and the role of service quality, including a focus on the role of employees in service delivery.

Course or unit outline
Credit points
15
EFTSL
0.125
Band
Band 4/GF Band 3
Field of Education
Marketing (080505)

Commonwealth supported place (CSP)

A CSP is subsidised by the Australian Government and students pay a contribution amount. Each unit is classified into a band, depending on the study area of the unit (this discipline may be different from the study area of your course).

2025 contribution amount* $2,124
2025 grandfathered contribution amount* $1,663

Grandfathered contribution amount - if you are a continuing student, who commenced your course before 1 January 2021, you will continue paying the same amount as you would have, had legislative reforms not been implemented, for any units that would otherwise have an increased student contribution amount.

* For Clinical Psychology & Professional Pathways bands the unit fee amount is determined by accredited courses. Students in Postgraduate Clinical Psychology, Professional Pathway Psychology or Professional Pathway Social Work accredited courses should refer to the information below.

Domestic full fee–paying places

A domestic full fee–paying place is one that isn’t subsidised by the Australian Government. These places are offered to postgraduate students or those who are ineligible for a CSP. Domestic postgraduate tuition fees are course-based annual fees, which means individual unit fees vary according to the degree. To find out more about domestic tuition fees and view the relevant fee schedule visit our fees website. 

International full fee–paying places

International tuition fees are course-based annual fees and the unit fee you pay will vary according to the degree you are studying. To find out more about international tuition fees and view the relevant fee schedule visit our fees website. 
Course or unit outline