BUMKT2201 Consumer behaviour
This unit enables students to undertake a comprehensive study of personal and group consumer behavior, their determinants and implications for marketing strategy. Students will delve into fundamental aspects of consumer behavior including consumer needs, motivations, goals, perceptions, learning processes, personalities and attitude. The unit also addresses consumer decision-making in various situations, internal and external influences on behavior as they apply to the consumption process. Topics covered include consumer market analysis and trends, patterns of personal and group behavior patterns in the marketing environment, marketing stimuli and strategies in relation to consumer behavior, market segmentation, product positioning, marketing communications, shopping behavior, price and salesperson influences as well as the impact of technology on consumer behavior.
Commonwealth Supported Place (CSP) unit fee
A Commonwealth Supported Place (CSP) is one that is subsidised by the Australian Government, which means students only pay the student contribution amount of the tuition fee. CSPs are only available to eligible domestic students.
The student contribution amount depends on the unit and how much funding the Government provides. Each unit is classified into a band based on its discipline (which may be different to your overall course discipline).
2025 student contribution amount: $2,124
2025 grandfathered student contribution amount (for students who commenced before 1 Jan 2021*): $1,663
* If you are a continuing student (who commenced your course before 1 January 2021) you will continue paying the same amount as you would have, had legislative reforms not been implemented for any units that would otherwise have an increased student contribution amount.