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BUMKT1503 E-MARKETING

"This course explores the important concepts of electronic marketing, which will be considered within the framework of the marketing function and its influence on total business function. Within eMarketing, the student will explore strategic marketing issues related to the use of e-commerce solutions for both business-to-business (B2B) and business-to-consumer (B2C). The course uses a blended learning approach, and many aspects of the course will be conducted through the digital channels being considered. Students are expected to engage with a wide range of digital platforms, and consider the benefits of both using and integrating a transmedia approach to electronic/digital Marketing. "

Course or unit outline
Credit points
15
EFTSL
0.125
Band
Band 4/GF Band 3
Field of Education
Marketing (080505)

Commonwealth supported place (CSP)

A CSP is subsidised by the Australian Government and students pay a contribution amount. Each unit is classified into a band, depending on the study area of the unit (this discipline may be different from the study area of your course).

2026 contribution amount* $2,175
2026 grandfathered contribution amount^ $1,703

^ If you are a continuing student who commenced your course before 1 January 2021, you will continue paying the same amount as you would have, had legislative reforms not been implemented, for any units that would otherwise have an increased student contribution amount.
 
* For Psychology and Social Work bands the unit fee amount is determined by accredited courses. Students in Postgraduate Clinical Psychology, Professional Pathway Psychology or Professional Pathway Social Work accredited courses should refer to the information below.

Domestic full fee–paying places

A domestic full fee–paying place is one that isn’t subsidised by the Australian Government. These places are offered to postgraduate students or those who are ineligible for a CSP. Domestic postgraduate tuition fees are course-based annual fees, which means individual unit fees vary according to the degree. To find out more about domestic tuition fees and view the relevant fee schedule visit our fees website. 

International full fee–paying places

International tuition fees are course-based annual fees and the unit fee you pay will vary according to the degree you are studying. To find out more about international tuition fees and view the relevant fee schedule visit our fees website. 
Course or unit outline